Websites

The internet is a huge resource for knowledge. You should therefore try to make your site as informative as possible and avoid unnecessary bells-and-whistles and hard selling. This will also make it easier for search engines to point traffic in your direction and so improve the effectiveness of your site.

Plan your site carefully to ensure that visitors can easily navigate to the information they require. Include lots of links between different areas and pages as well as a site map  to provide different ways to get around the site.

Launching your website is only half the battle. You'll still need to promote it to get visitors. Alternatively, you can relay on search engines but you'll probably have to invest both time and money.