Leaflets

An effective postcard or leaflet should have an instant impact. To improve the success of your promotion it should target the right audience and communicate your message clearly.

The amount of time it has to get your message across is minimal. Often there's competition from other leaflets so think about what you can do differently to give yours the winning edge?

Use colour to attract attention, faces for instant eye contact with the reader, product images to clarify your message and photographs to sell a desirable lifestyle.

Ensure your leaflet not only gets noticed but gets read. Your wording should be short, punchy and to the point. Start with a big headline to hook them in. Use bullets to emphasise your key sales points and make sure you end with a call to action. Tell them to pick up the phone now!